ETERNA
ETERNA
Eterna (lat. eternal, everlasting) is a sustainable project created for OREA - a platform that unites creatives through shared values. The idea began with one intention: use materials that already exist and give them a longer life by challenging trends, seasons, and the logic of mass production. The first drop consists of two unisex pieces: a jacket and a button-up shirt - timeless, limited, and individually numbered. Eterna is built with partners who share the same ethos and was created with the support of the Municipality of Novo Sarajevo.
Editorial photography: Aida Redzepagic / Concept Idea & Creative Direction: Amila Hrustic / Designer: Alexandra Loverich / Set Design: Armin Cosic / Lifestyle + video: Métier / Branding & Strategy: Beyond Adria / Production: Sugar On Top / PR: Kensho Communications / Hair & Makeup: Renata Ponjevic / Styling: Gasha Miladinovic / Models: Selma + Zan + Meriem / Materials: Inside by Eco, Alma Ras, Bontex, Marko Feher, Treehana, Empress
Editorial photography: Aida Redzepagic / Concept Idea & Creative Direction: Amila Hrustic / Designer: Alexandra Loverich / Set Design: Armin Cosic / Lifestyle + video: Métier / Branding & Strategy: Beyond Adria / Production: Sugar On Top / PR: Kensho Communications / Hair & Makeup: Renata Ponjevic / Styling: Gasha Miladinovic / Models: Selma + Zan + Meriem / Materials: Inside by Eco, Alma Ras, Bontex, Marko Feher, Treehana, Empress
“All materials are deadstock textiles sourced directly from manufacturers across Bosnia. The red thread is Eterna’s quiet signature, a symbol of connection, continuity, and responsibility.”
IG: @official__eterna / www.eternaofficial.shop
IG: @official__eterna / www.eternaofficial.shop