GAMER EYE TEST
GAMER EYE TEST
Professional gamers spend countless hours in front of their screens, often pushing their eyesight to the limit. Gamer eye test is a campaign created for Grand Optical that gamified eye check-ups . turning health awareness into something players actually wanted to engage with.
☆ ADC Czech Republic / Silver / Gaming & Metaverse ☆
Brand: GrandOptical / Agency: DDB Prague, DDB FTW / Experiental Creative Lead: Lluis Rotger / Creative Director: Ivan Soukup, Amila Hrustic, Gert Laubscher / CCO: Dora Pruzincova / Head of Art: Emil Nitkulinec / Senior Art Director: Bedirhan Akcan / Copywriter: Ondrej Kolek, Frantisek Borik, Jiri Kirchner / Graphic Designer: Iman Delic / Postproduction: Evzen Zalevsky, Pello Seron /
Brand: GrandOptical / Agency: DDB Prague, DDB FTW / Experiental Creative Lead: Lluis Rotger / Creative Director: Ivan Soukup, Amila Hrustic, Gert Laubscher / CCO: Dora Pruzincova / Head of Art: Emil Nitkulinec / Senior Art Director: Bedirhan Akcan / Copywriter: Ondrej Kolek, Frantisek Borik, Jiri Kirchner / Graphic Designer: Iman Delic / Postproduction: Evzen Zalevsky, Pello Seron /