PURE COLELCTION BY KB
PURE COLELCTION BY KB
PURE collection by KB was born out of a desire to show that innovation can help the world reduce the amount of CO2 in the air. How? With LanzaTech technology, which can convert carbon emissions including CO2 into ethanol and then use it to produce polyester with up to 23% recycled emissions.
Designed by Czech fashion brand LAFORMELA – known for its modern and sustainable approach to contemporary fashion.
Brand: Komercni banka / Product idea & development: IMMINENT / Design: LAFORMELA / Case study video: Amila Hrustic / Campaign: DDB Prague / Video: Martin Janeš (Unreal Visual) / Runway photos: Mojmir Bures, ARTSPEAK
Brand: Komercni banka / Product idea & development: IMMINENT / Design: LAFORMELA / Case study video: Amila Hrustic / Campaign: DDB Prague / Video: Martin Janeš (Unreal Visual) / Runway photos: Mojmir Bures, ARTSPEAK