PURE COLELCTION

 PURE collection is a limited fashion line made with LanzaTech technology that turns captured CO₂ into polyester containing up to 23% recycled carbon. It was created by Komercnn banka to show how investing in sustainable technologies can create real, visible change - for the planet, for business, and for the future we all share. Designed in collaboration with Czech fashion brand LAFORMELA – known for its modern and sustainable approach to contemporary fashion.

“The concept of the collection follows the colour scheme, with the composition transitioning chronologically from black to white. This transition creatively symbolises the chemical process by which the material is created, where gas waste transforms into clean air. Similarly, the consecutive silhouettes gradually shift from layered to simple and flowing, mirroring the reflection of the burden of polluted air and the lightness of clean air.”

— Antonín Soukup, LAFORMELA

“IF EVERY COMMERCIAL COLLABORATION RESULTED IN A WORK AS MEANINGFUL AS THIS COLLECTION, PERHAPS THE WORLD WOULD BE A BETTER PLACE TO LIVE WITHOUT UNNECESSARY ADVERTISING BULLSHIT.”

— VOGUE

Brand: Komercni banka / Product idea & development: IMMINENT / Design: LAFORMELA / Case study video: Amila Hrustic / Campaign: DDB Prague / Video: Martin Janeš (Unreal Visual) / Runway photos: Mojmir Bures, ARTSPEAK

PURE COLELCTION

PURE COLELCTION PURE COLELCTION

FESTINA LENTE BRIDGE

CAREWEAR COLLECTION by ROSSMANN

PURE COLELCTION